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Creating an omni-channel world for the smart store
The department store is a big personality on the high street — the roots go all the way back to 18th century London where Harding, Howell & Co. opened its doors in 17961. A periodical at the time...
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An exciting store to shop in
These days, retail stores face some pretty stiff competition from their online counterparts. They have to be part of a seamless omni-channel experience, providing customers with the ease and...
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Securing sales in store
A memorable retail experience is now enriched by technology in more ways than ever before. With different types of consumers, it’s key that stores have all the resources and tools for their customers...
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The race of technology.
By Lena Perkins, BT guest blogger. Society has changed. And quickly. In what seems like a five-second sprint race, we’ve developed a heavy reliance on technology. But are retailers keeping up with this...
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I am not an “Omni-channel” Customer: I’m just normal.
By Dr Nicola Millard, Head of Customer Insight & Futures, BT Global Innovation team. There is a lot of talk about “Omni-channel” out there at the moment. It’s a strange word from a consumer...
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Follow the Omni-channel Yellow Brick Road.
By Dr Nicola Millard, Head of Customer Insight & Futures, BT Global Innovation team. Dorothy from ‘The Wizard of Oz’ once wisely observed as she emerged into a Technicolour world that she “wasn’t...
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How to win at digital retail in 2016.
By Sarah Moseley, Head of Customer Innovation, BT Smart planning, bold decisions and the right technology will put digital retailers ahead of the pack. Here’s the insight to make this happen. Taking on...
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INFOGRAPHIC: Getting to grips with digital retail.
As customers’ demands evolve alongside digital technology, the onus is on retailers to keep up. See our infographic below to discover what consumers really want. As digital technology evolves, it...
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Avoiding omnishambles: the digital customer challenge.
By Dr Nicola Millard, Head of Customer Insights and Futures, BT Global Services Innovation Team. Dr Nicola Millard has some important advice for organisations that don’t want their omnichannel strategy...
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Customers are omni-channel, even if they don’t realise it.
Most customers would be confused if you asked them whether they were omni-channel. But research suggests that’s exactly what they want to be. Even though most customers aren’t familiar with the word...
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Get your contact centre ready to avoid Black Friday chaos.
By Dr Nicola Millard, Head of Customer Insight & Futures, BT Black Friday is coming. Do you know what channel your UK retail customers will use this year? Get your contact centre ready for any...
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Discover what motivates your customers.
To stay ahead of the competition, retailers need to improve the customer experience. In this video, Dr Nicola Millard reveals why personalisation is key. The modern consumer is complex and constantly...
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Seamlessly engage digital consumers.
As the digital revolution picks up pace, retailers are getting to grips with what people want from bricks-and-mortar stores. Here’s what you need to know. The impact of the internet. The internet...
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Why people are key to digital transformation in retail.
When you think of digital transformation in retail, the first thing that comes to mind is technology. But people play just as important a part. Here’s why. People power. Here’s a worrying statistic:...
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How to create the digital retail experience customers want.
With technology at their fingertips, consumers expect a seamless shopping experience. Here’s why a single digital platform is the key to the future of retail. Data makes the difference. We’ve all had...
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